Plastic Free July™ Licence Guide

Important conditions

The following conditions apply to the licence tiers set out above:

1. Plastic Free Foundation (PFF) Materials are available for use at no charge by individuals, schools, registered not for profits and grassroots community groups and can be freely used by such entities in accordance with the rights provided under the Tier 1 licence described above.
2. Tier 1 licence users:
   1. do not need to register or pay any fees to use the PFF Materials;
   2. must ensure that your use of PFF Materials or the name “Plastic Free July™” is always in accordance with the Licence Terms;
   3. must attribute and link back to www.plasticfreejuly.org and/or @PlasticFreeJuly social media handles in your communications; and
   4. must not use PFF Materials or the name “Plastic Free July” to fundraise, promote donations or for membership appeals.
3. Paid advertising or boosted posts are permitted only where they comply with the Licensing Terms and Conditions (available at https://www.plasticfreejuly.org/licence-terms-and-conditions) and do not use the Plastic Free July logo without written approval.
4. Use of the Plastic Free July logo in co-branding and partner language requires prior written approval and is not included in standard licences.
5. The right to suggest formal partnership or endorsement with Plastic Free July or Plastic Free Foundation is not included in standard licences.
6. Use of the Plastic Free July logo separately from PFF Materials requires prior written approval.

Discounts may also be available on the above fees for eligible initiatives under the Local Champion Program on a case-by-case basis – please contact us at partnerships@plasticfreejuly.org to discuss if applicable.

Definitions

In this section on licence tiers and fees, the following definitions apply for the period from when you purchase a licence through to April 30:

1. Audience Size: the number of individuals who, as part of your campaigns, will be sent any PFF Materials (eg, through email or other direct messaging) or who you reasonably estimate will to view any PFF Materials (eg, through social media or other broadcast methods).
2. Countries: the number of countries in which individuals reside who will receive or view any PFF Materials as part of your campaigns.
3. Internal Use: is where all of your campaigns using any PFF Materials will be solely received or viewed by the direct employees of your organisation.

Obtaining a licence

Licensing Tiers

Organisations using the PFF Materials are required to hold a licence as set out in this guide. Licensing ensures we can continue to offer free resources and support for individuals and communities worldwide, while protecting the integrity and impact of the Plastic Free July brand.

If you or your organisation want to use the PFF Materials for any purpose, you must be licenced to do as follows:

• Self-assessment: Before using any PFF Materials, you must determine which licence tier is applicable to you or your organisation, based on the intended use, audience size and geographic scope – see above.
• Free use: If you or your organisations meet the requirements set out above for a Tier 1 licence, you may use the PFF Materials without charge, but subject to the Plastic Free July Licence Terms and Conditions available at Licence Terms.
• Purchasing a licence: If one of the licence tiers described above is applicable, then to use the PFF Materials you must agree to the Licence Terms and pay the fee specified above by completing registration at https://www.plasticfreejuly.org/licensing.
• Expiry of licence: You will then be licenced for a maximum of 1 year, expiring on 30 April. Regardless of when you purchase a licence, it will end upon 30 April and you must then obtain a new licence if you want to use any PFF Materials beyond 30 April – no pro rated licence fees will be considered.

Not sure which tier is right for you?

If you’re unsure, we’re happy to help. We can work with you to assess your intended campaign based on factors like audience reach, channel mix, media exposure, and promotional value to determine the most appropriate licence.

Contact us at partnerships@plasticfreejuly.org and we’ll help you determine the right fit for your planned campaign.

Using our logo

Use of the Plastic Free July logo is not automatically included in the licence tiers described above. Because it is a registered trademark, any use of the logo, including in the PFF Materials, requires separate written approval.

If you would like to use the logo:

• Submit a request to partnerships@plasticfreejuly.org, including a sample of how and where the logo will appear
• Approval is based on brand alignment, messaging integrity, and visual application

Note: Use of the name “Plastic Free July™” in text form is covered by your licence — logo use is a separate permission.