How do we ensure transparency in the recycled plastic supply chain?
Are you free to put on your thinking & skills hat to help solve this #WORLDCHALLENGE. Remember, if you have an idea/ solution and want to bring the solution to market, let us know.
Why: UK Government and others will mandate 30% recycled content in new packaging going forward. So there will be a huge demand for recycled plastic which means “virgin” plastic will be sold as “recycled” plastic. The suppliers may be in Brazil/ USA/ Asia. The recycling & waste management sectors are brilliant in finding loopholes and will definitely try to game the system. In this scenario, how will the government enforce this new rule? and how will consumers feel confident that their packaging contains recycled plastic? Is there a way to solve these at the molecular levels?
Also, remember the challenge is to get all the stakeholders onboard and incentivize human behaviour to do the right thing and not manipulate the solutions (maybe tech) during manual interventions.
#Fraud #Recycling #Packaging #TechForGood #AI #Blockchain #PlasticPollution #Plastic